Avtrex white papers provide additional information about our technology and vision for the future. Avtrex: The PVR's Next Generation Written by nationally recognized television technology analyst Philip Swann. Provides a detailed overview of the compelling new features of the Avtrex PVR solution. Includes screenshots and examples. PVRs and the Future of Television Advertising What happens to advertising-supported television as PVR technology spreads? This paper details how PVR technology can lead to a ten-fold reduction in television advertising and increased industry profits. For more information about Avtrex technology, write us at info@avtrex.com.